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Monetizing YouTube: Why Online Courses Are A Good Option
Using online courses to monetize your YouTube is a good method for a few reasons. They provide distinct advantages where other on-platform methods fall short.
A few common ways to make money on YouTube are:
- Advertising revenue – earn revenue using AdSense to run on your videos
- Offer a channel membership – offer exclusive content through
- Sell off-platform products – this could be physical or information products, like online courses.
- Brand deals and sponsorships – work with brands to earn revenue from branded content placements
- Affiliate marketing – earn recurring revenue by recommending products or services
While each of these can serve as great ways to monetize your channel, each comes with a unique set of challenges.
For starters, in order to ‘turn on’ the monetization feature on your channel, you must first be accepted into YouTube’s Partner Program. From there, you have a few different options to experiment with, like a few mentioned above. But each one comes with its own eligibility requirements, in addition to minimum view and subscriber accounts.
This leads directly into the advantages of selling online courses…
How to grow an YOUTUBE from 0 – 100K followers in 48 hours :- Click here
Benefits of Selling Online Courses
Through online courses, you hold the keys to the creation and distribution of your content. When coupled with an engaged YouTube audience and marketing engine, courses are a powerful source of increasing your income.
Ben speaks to many of these benefits in his video above. Here are a few that the High on Life team has seen positively impact their own business:
Financial stability
With courses, you’re able to achieve location independence in addition to passive income. If scaling your business operations is one of your goals, online courses can help make it happen. Courses make up a key chunk of High on Life’s business income, making it possible for them to travel the world and create content for their channel.
How to grow an YOUTUBE from 0 – 100K followers in 48 hours :- Click here
Growing your client base through student enrollments
Beyond the financial benefits, courses help you rapidly expand your network and develop relationships. By engaging with your students, you’ll meet people you otherwise wouldn’t. Many of High on Life’s students have gotten involved in their business in other ways, from joining the core team, to becoming consulting clients, and providing support as industry peers.
Connecting to the course creator community
As more content creators are choosing online courses, you’ll be joining a thriving community of course creators. By plugging into this community through events and master classes, High on Life has seen their business elevated as a result. “Being a course creator has allowed us to connect with some of the world’s most successful entrepreneurs who also offer online courses. Those connections have been invaluable,” shares Ben.
Getting Started With Online Courses
High on Life offers two online courses. Their first course, IG Millions, teaches students how to go from 0 to 100K followers in 48 hours. Their second course, Je tSetter Boss, teaches how to become a successful lifestyle travel influencer.
The team decided to create their first course after getting so many questions about how they were able to grow their Instagram following so quickly. Their audience wanted to know how to do the same.
Both of these courses saw six-figure launches within the first four days.
Here are Ben’s three essential steps to monetizing your channel through online courses:
- Decide what you will teach
- Create and launch your course
- Build community
How to grow an YOUTUBE from 0 – 100K followers in 48 hours :- Click here
Decide What You Will Teach
Before jumping into choosing a topic, how do you know if you’re ready to create an online course?
High on Life asked themselves the same question at first.
When their audience first asked them how to become a travel blogger and grow their Instagram to one million followers, the High on Life team realized one thing: they weren’t ready to teach it yet.
Although they were seeing success in their own business, High on Life only wanted to offer courses once they were certain they had refined a unique methodology for transforming someone else’s business for a similar result.
So if you’re thinking about making an online course, Ben encourages you to ask yourself: do you have the insights and tools to get your audience to their desired result? Is your audience going to get value from your content?
If the answer is yes, then you should definitely make an online course!
The first thing you need to do in choosing a topic is to ask your audience what they want to learn. Here are a couple of ways Ben suggests to validate your course topic:
1) Put up a poll
What do you get asked all the time? What does your audience always want to know about you?
If you don’t know, ask them.
Create a poll using YouTube’s community section, or use the poll options on Instagram to gather audience feedback. Ask your followers, if I made an online course, what would you want to learn form me?
2) Create a promo video
Another great way to test out topic ideas is by making a video to pique interest in a topic, and seeing how engaged people are.
How to grow an YOUTUBE from 0 – 100K followers in 48 hours :- Click here
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